Thank you for checking out The Seminole Source.


The Seminole Source is a local, independent, online news site dedicated to telling the story of Seminole County through news, events, spotlights, photos and more. Beta-tested in 2018 – 2019, we fully launched in March 2020, covering the news for the cities of Altamonte Springs, Casselberry, Lake Mary, Longwood, Oviedo, Sanford and Winter Springs. In addition, we cover county-specific news, and relevant statewide news.


Our mission is to inform and engage the community, with the goal of making a positive difference. We uphold key values of honesty, transparency, and integrity in our organization and reporting, highlight social justice issues, share opportunities for residents to engage and serve their community, and seek to enable and offer openings for dialogue and solution-finding. We see our site and mission as a “work in progress”, pursuing improvement and growth through learning, risk-taking, listening and engaging, with the hope to become more effective and expand our reach and impact for good.

We believe delivering worthwhile local news and reporting is truly a community-wide effort. It takes a dedicated staff and a loyal readership working together to make it happen. We hope you will give The Seminole Source a good look, and then join us as a partner in transforming the way news is delivered and acted upon in your neighborhood, city and county. Your engagement says you believe that supporting trustworthy, independent local news means a better community for all.


Denise J. (Badger) Connell is the owner, publisher and managing editor of The Seminole Source. With a BA in Interpersonal Communication and an MA in Religious Studies, Denise has served the Central Florida community since 1992 through organizational leadership, teaching, research and writing, motivational speaking, and life-design coaching. She has led and guided businesses, churches, non-profit organizations, departments, teams and individuals in finding their vision and creating a better world for themselves and others. Whether as a founder, director, pastor, writer or coach, Denise’s heart and focus have always been on inspiring change for more passionate, purposeful, joy-filled, and difference-making kind of living. It is her hope that as publisher of The Seminole Source she will continue to do the same. Denise also is publisher and managing editor of The Apopka Voice, an independent, online news site for the neighboring city of Apopka, Florida.

Reginald M. Connell, Jr. (Reggie) is the original founder, owner and managing editor of The Seminole Source, who started his journalism career in 1981 with the St. Pete Times working the desk, as well as writing for the sports department. He attended the University of Florida and served as a journalist on two of the student newspapers there, The Independent Florida Alligator and The Student Leader. With a few years of additional experience in insurance and mortgage sales, Reggie soon bought and ran City Magazine in Altamonte Springs for a couple years, serving as publisher and managing editor there, while also writing and then publishing his first book in 2014, Falconland, an historical novel on the life of the 13th century King Frederick. While working on the sequel to Falconland, Reggie took on the managing editor role for The Apopka Voice in 2015, and just a short two years later became its owner, running and writing for the site until 2020. In February Reggie turned the publishing reins over to Denise as he was invited to help develop and become the managing editor for a new online news site, Mainstreet Daily News, that would serve his college town of Gainesville, FL and Alachua County. Reggie currently contributes as a guest journalist and consultant on staff for both The Seminole Source and The Apopka Voice, providing a wealth of business experience, journalistic skill and editorial wisdom.

Reggie and Denise married on 4-4-2020, celebrating their special day with family and friends via Zoom.


Questions about our news site or advertising? Suggestions or ideas? Feel free to email or call us. We’d love to connect.


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